Dr. Reneh Abokhoza

Assistant Professor
Prof. Amjad D. Al Nasser

042338103

reneh.ramsis@afu.ac.ae

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BRIEF BIOGRAPHY

Assistant Prof. Reneh Abokhoza joined College of Mass Communication for the Academic Year 2016 – 2017. She obtained her Ph.D. in Media / PR and Marketing from Assiut University in Egypt and graduated first in her class.

She began her career as an educator in 2009 teaching Public Relations and Marketing Courses. Even then, Dr. Abokhoza continued to further her education and knowledge by attending numerous training courses such as ICDL, Course Statistical Analysis using SPSS and English courses to hone her communication skills.

Dr. Reneh Ramsis Askarous is also active in serving the community. She prepared and organized a workshop sponsored by UNESCO under the theme “Women and the Media and Development” from 4 – 6 November 2016 in Egypt. She participated in many events, such as the Emirates Renaissance Women's Association Conference 2019.

Academic Profile

BRIEF BIOGRAPHY

Assistant Prof. Reneh Abokhoza joined College of Mass Communication for the Academic Year 2016 – 2017. She obtained her Ph.D. in Media / PR and Marketing from Assiut University in Egypt and graduated first in her class.

She began her career as an educator in 2009 teaching Public Relations and Marketing Courses. Even then, Dr. Abokhoza continued to further her education and knowledge by attending numerous training courses such as ICDL, Course Statistical Analysis using SPSS and English courses to hone her communication skills.

Dr. Reneh Ramsis Askarous is also active in serving the community. She prepared and organized a workshop sponsored by UNESCO under the theme “Women and the Media and Development” from 4 – 6 November 2016 in Egypt. She participated in many events, such as the Emirates Renaissance Women's Association Conference 2019.

EDUCATION

Ph.D.

Media / PR and Marketing, Assiut University, Egypt

MA

Media / PR, Assiut University, Egypt

BA

Media, Assiut University, Egypt

ADMINISTRATIVE AND ACADEMIC ROLES

  • Assistant Professor, College of Mass Communication

  • Member, Library Committee

  • Member, Quality Assurance Committee for Academic Affairs

TEACHING

  • Ceremonies and Protocol (0601245)
  • Research Methodology (0609115)
  • Introduction to Public Relations (0604100)
  • Integrated Marketing Communication (0604350)
  • Writing for public relations (0604205)
  • Internship Public Relations (0604448)
  • Graduation Project – Public Relations (0604450)

Scientific Research

Scopus Documents


RESEARCH INTEREST

  • Public Relations

  • Advertising

  • Integrated Marketing Communications

  • E-Marketing

  • Social responsibility and social marketing

LIST OF PUBLICATION

2020

  • تأثير تكنولوجيا المعلومات في الاتصال الحكومي" حكومة الإمارات العربية المتحدة نموذجا"، المنتدي الدولي للاتصال الحكومي، الدورة التاسعة

2019

  • The influence of mobile application on destination choice and travel planning , Toward Advanced Scientific Knowledge (TAS2019) in Business; Dubai, UAE.

  • How Advertising Reflect Culture and Values: A Qualitative Analysis Study, Journal of Content, Community & Communication.

2018

  • اتجاهات مستخدمي الفيسبوك نحو الحملات الإعلامية للمشروعات الاقتصادية (العاصمة الإدارية نموذجاً)، المؤتمر العلمى الدولى الثالث لإعلام CIC-دور الإعلام العربى فى دعم مؤسسات الدولة فى ظل المتغيرات الراهنة، 2018

  • دور تكنولوجيا الاتصال في نشر الأخبار المزيفة لدي الشباب الجامعي (دراسة ميدانية)، المؤتمر الدولي الثاني لجامعة الفلاح 2018

  • الدبلوماسية الرقمية في مواقع التواصل الاجتماعي، المؤتمر ال24 الدولي للجمعية العربية الأمريكية لأساتذة الاتصال، لوزيانا ، الولايات المتحدة الامريكية،2018

  • صحافة الواقع الافتراضي ودورها في تعزيز الاتصال الثقافي في المجتمع العالمي الجديد، المؤتمر ال24 الدولي للجمعية العربية الأمريكية لأساتذة الاتصال، لوزيانا ، الولايات المتحدة الامريكية،2018

  • The impact of digital communication in UAE (Qualitative study), the scientific journal of public relations and advertising research , Egypt, 2018

  • Community values reflected by commercial advertising (Qualitative analysis Study), Toward Advanced Scientific Knowledge (TASK-2018) in Business; Dubai, UAE.

2014

  • The Use of Global and Local Companies to their Websites in the Marketing of its Services: A Comparative Study of the First International Scientific Conference of the University of Pharos  "The Future of the Media in the Light of the Current Societal Transformations" 

Books

  • (2018) مدخل إلى العلاقات العامة نقطة تحول في عصر الانترنت ، دار النهضة العلمية، الإمارات العربية المتحدة.

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