Dr. Reneh Abokhoza

Assistant Professor

BRIEF BIOGRAPHY

Assistant Prof and researcher with 12+ years of experience in Academia, Reviewer in many scientific journals (Arabic and English).

I joined College of Mass Communication for the Academic Year 2016 – 2017.  Before I began my career as an educator in 2009 teaching Public Relations and Marketing Courses in Assiut university. I continued to further my education and knowledge by attending numerous training courses to hone my communication skills.

EDUCATION

Ph.D. Public relations and marketing (with Honors), 2015, Assiut University
Dissertation: “The role of integrated marketing communications in activating the performance of direct sales companies.” 

M. A. Media and public relations, (Excellent), 2012, Assiut University
Thesis: “Factors affecting the mental image of the public relations profession among the media elite

B. A.  media,2007 The College of Arts, Assiut University.

 

PROFESSIONAL EXPERIENCE

2016- Present 

      • Head of professional development of at Al Falah University (AFU)
      • Assistant Prof at Mass Communication of at Al Falah University Dubai, UAE
      • Head of Quality Assurance Committee for the Mass Communication college.
      • Head of research Committee for the Mass Communication college
      • Member, research Committee for AFU.

2016-2015

      • Assistant Prof at Public relation Dep, El Shorok academy, Egypt

2015-2009

      • Assistant lecturer, media dep. Faculty of Arts, Assiut University, Egypt,

 

TEACHING COURSES

      • Ceremonies and Protocol 
      • Research Methodology 
      • Introduction to Public Relations 
      • Integrated Marketing Communication 
      • Writing for public relations
      • Internship Public Relations 
      • Graduation Project – Public Relations  
      • Social Marketing 
      • Media ethics and legislation
      • Communication Theories

 

MEMBERSHIPS

AFU

      • Member, Quality Assurance Committee for Academic Affairs
      • Member, Research Committee for Academic Affairs.
      • Member, library committee.

COMC

      • Head of Quality Assurance and Accreditation Committee at the Faculty of Mass Communication
      • Head of Scientific Research and Professional Development Committee at the Faculty of Mass Communication

LATEST SCOPUS DOCUMENTS


RESEARCH INTERESTS

      • Public Relations
      • Advertising
      • Integrated Marketing Communications
      • E-Marketing
      • Social responsibility and social marketing

 

SELECTED PUBLICATIONS

      • Abokhoza, R. R., & Sobieh, Y. M. (2021). The Role of Virtual Reality to Enhance Cultural Communication. International Journal of Web Portals (IJWP), 13(2), 20-35.
      • -Jahmani., & Abokhoza R. (2020). The influence of traveler reviews on mobile applications on travel decision-making to Dubai. Journal of Theoretical and Applied Information Technology, 98(15).
      • Abokhoza, R., Mohamed, S. H., & Narula, S. (2019). How Advertising Reflects Culture and Values: A Qualitative Analysis Study. Journal of Content, Community and Communication, 10(9), 3. 
      • السيد بخيت، رينيه ابوخوذه(2020)دور وسائل التواصل الاجتماعي في تمييز وترويج سمات وصورة المدن الاماراتية،مجلة جامعة الشارقة للعلوم الإنسانية والاجتماعية.
      • رينيه ابوخوذه (2019) تأثير تكنولوجيا المعلومات في الاتصال الحكومي " حكومة الإمارات العربية المتحدة نموذجا،المنتدى الدولي للاتصال الحكومي
      • رينيه ابوخوذه ،شيريهان حمدالله (2018) اتجاهات مستخدمي الفيسبوك نحو الحملات الإعلامية للمشروعات الاقتصادية (العاصمة الإدارية نموذجاً)، المؤتمر العلمى الدولى الثالث لإعلام CIC-دور الإعلام العربى فى دعم مؤسسات الدولة فى ظل المتغيرات الراهنة
      • رينيه ابوخوذه، يسرا صبيح (2018) الدبلوماسية الرقمية في مواقع التواصل الاجتماعي، (المؤتمر ال24 الدولي للجمعية العربية الأمريكية لأساتذة الاتصال25-27 اكتوبر

 

ATTENDED CONFERENCES

      • Toward Advanced Scientific Knowledge (TASK-2021) in Business, Dubai, UAE
      • Cairo University International Conference "Media and the Corona Crisis"
      • International Government Communication Forum, UAE
      • The Third International Scientific Conference of the College of Mass Communication - CIC - The Role of Arab Media in Supporting State Institutions considering the Current Changes

 

CONDUCTED WORKSHOP

      • 2020, Presenting a workshop for Dubai Courts on protocol and etiquette in the official field from 30 September 2020
      • 2019, Presenting lectures within the Professional Diploma Program at the University of Sharjah on protocol and etiquette in the official field from 19-25 September 2019
      • 2017, Presenting a workshop for the Media Department at the Faculty of Arts, Sohag University, entitled: Protocol and Etiquette, from 15-16 July 2017, Egypt
      • 2014, A workshop sponsored by UNESCO to train female media in Upper Egypt under the title "Women, Media and Development", from 4- 6 November. Assiut University, Egypt
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