0602100

Introduction to New Media

This course introduces the concept of new media, its channels and forums and the Internet as a platform for communication compared to the traditional modes of communication. It will also focus on new media, elements of the new media, new media platforms and important issues in the new media and effects of the new media on society.

  0603100

Introduction to Journalism

This course presents the press as a prominently professional sector in the media, press systems in the Arab region and the world, the social, political, cultural and economic functions of the press, the stages of press operation, laws and press laws, conventions and ethical journalism, technological elements of journalistic work, the organizational structures of journalistic institutions, the basic work of the journalist values, electronic journalism and citizen journalism, models and case studies.

  0604100

Introduction to Public Relations

This course elaborates on the definition of public relations as a communications management tool in the organization. It focuses on the historical development of public relations, public relations models, process of public relations, the characteristics of the practice of successful public relations, organizational structures of public relations departments, public relations in governmental and private institutions, relationship with public, the relationship with the media, internal and external communication, case studies and models applied.

  0609102

Applied Statistics

This is an introductory course to methods of applied statistics in Media. The students study the statistical analysis methods and recognize the analysis of qualitative and quantitative data in the field of mass media and Mass Communication, and are briefed on the data collection tools that are commensurate with the analytical methods used in field studies.

  0609105

Introduction to Economics

This course focuses on the definition of Economics, macroeconomics and microeconomics and economic systems: capitalist, socialist and Islamist, supply and demand, competition, monopoly, the national income, money and banking, cases to study and models applied.

  0609115

Media Research Methodology

This course provides an introduction to social and behavioral research, the theoretical foundations of media research, content analysis research, survey research, polls of public opinion, applied experience research, discourse analysis research and focus groups and the procedures of scientific research in the media and public relations. It also provides details of conceptual and procedural communicative Researches, statistical basics in media, public relations research, designing questionnaires and discharge sheets, selection of the content analysis categories as well as practical examples and exercises.

  0601200

Introduction to Sociology

This course covers the genesis and concepts of sociology, and its fields, its branches and its relationship to other sciences. It also focuses on the most important classic and modern trends in sociology and the importance of social systems, social mobility and social control and social construction and the importance of family and the form and functions of the Arab family.

  0601235

Introduction to Political Science

This course covers politics in different ages and communities and illustrates the importance of political science in contemporary life, and the fields of political science and its relationship to other sciences. It also addresses the curricula and methods of gathering information in the study of political phenomenon, and the relationship of political science with other sciences, and political systems in the world by addressing some examples as a case study.

  0601250

 Social Psychology

The course aims to introduce students to the concept of social psychology and focus on the most prominent theories in the study of social psychology. The course covers the concept of social-mindedness, cognitive, and social impact as the definition of humanity in particular and the importance of self-awareness in the success of social relations. In addition it will clarify the role of persuasion and trends in relationships with others and pointing to some behaviour that may contribute in the development of positive social relationships such as helping behaviour versus behaviours that may adversely affect the formation of relationships, such as aggressive behaviour. The course deals with a range of practical applications through the study of different situations for the role of the group in the behaviour of individuals, which helps students to understand the totalitarian social psychology and its field applications.

0601331

Arabic Language For Media

This course is designed to enable students in clear media language, perceive challenges faced in Arabic with different media channels. It emphasis in fundamentals of writing skills in media and its elements. So students can improve their skills in writing and present informative articles. Gain skills of assisting informative articles by the language used, improve communication skills and know the role of multimedia in clear language.

0601205

Renewable Source of Energy

This course covers the explanation for conventional energy sources (fossil fuels) and the negative effects resulting from it, as well as the different types of renewable energy sources (alternative), which is clean and environment friendly sources and do not have any harmful effects.

0601230

E-Commerce

This course explains the concept of e-commerce, its basic elements, strength of the economy and e-commerce, its advantages and disadvantages, security essentials, E-commerce environment, legal and ethical problems, social issues, business activities in e-commerce, management of e-commerce sites and E-marketing.

0601101

Principles of Management

The design of this course is to enable students to explore theories of the current administration and contemporary issues in the science of management; so the focus of this course is on the establishment of management studies basis in the future and understand the basics of modern management. As this course is designed to understand the political, economic, technical and social implications on management decisions it also enhances the student's ability to take strong and conscious decisions and to expect impact of such decisions on the institution.

0601305

Translation

Translation is designed to familiarize media students with the language of mass media such as newspapers, radio, TV and the Internet. It also helps them understand and use the essential vocabulary in their study and prospective field of work. It systematically covers words, expressions, structures and topics that frequently occur and recur in news editing and reporting.

0601350

Digital Photography

This course acquaints students with the components of digital cameras, types, and methods of imaging using digital cameras, the elements and components of the digital image. Also the methods of treatment, formulation and methods of preservation transfer and convert them, and how to edit digital photo and print, browse, and use them in different works.

0601340

Media Ethics and Legislation

The focus of this course is the moral, cultural, social and religious standards and principles of media ethics, ethical schools in the field of media, humanitarian and international principles of media ethics, relativity ethics in the media, codes of conduct, media and journalist in the UAE and the Arab region, charters of honor of the press in the world, foundations on which media laws and legislation governs, press and publications law in the UAE, media laws in the Arab countries, international media legislation models, models of publishing offenses on all its forms, publishing press, television and radio, internet crimes, and legal processing for these crimes in the world and at the level of the United Arab Emirates.

  0601320

  Communication Theories

This course explains the communication and media influence models around the world. It elaborates the standard theories to explain the phenomenon of communication, structural and functional theories, critical theories in communication and media, cultural studies perspective in the media, classic models in the media propaganda, partial effects models, theories of behavior modification, captive audience theories, communication theories on social media and online media, case studies and practical examples.

0601330

Artistic and Literary Criticism

The students are enabled to provide criticism in the literary and artistic heritage. They are taught the elements of literary and art criticism in the various forms of expression, substantive elements of the criticism in the media and cinema, intellectual elements of the criticism, preparation of art criticism reports, literary and art criticism as something creative, linking artistic and literary criticism with media criticism, cases and models are applied.

0601310

Multimedia

This course covers the knowledge and skills needed to build multimedia educational software, where the course deals with foundations of digital graphic design and skills necessary for producing, editing and processing digital image. The students learn the history of multimedia production, software that has evolved, and prepare a full product of multimedia skills and multi-media.

0601345

Public Opinion

The concept of public opinion and its origins and evolution are taught along with the types and subdivisions, and its components, the most important characteristics and its laws and its relationship with the media, in addition to measuring public opinion, its origins and its problems and its subdivisions, and measurement methods, public opinion polls, and methodological problems in measuring public opinion and ethics, and the problems of measuring public opinion in both developing and developed societies, with practical models.

0601215

Media and Crisis Management

This course introduces students to the concept of crisis, its types, characteristics, and strategies for dealing with crises and factors affecting the management of it. It further gives the definition of crisis management tools, media treatment and crisis management, and the stages of crisis management, the role of the media in all of them, media techniques and crisis management. In addition, the review of some analytical models for crises, crises management in Western, evaluation the performance of organizations during crises is given.

0601245

Protocol and Etiquette

Definition of the ceremony, the Protocol and the differences between them begins this course instruction that leads to the historical sources of ceremony and protocol, ceremonies and protocol royal rules, preparation and organization of local and international conferences, concerts, planning banquets and implementation, the rules of precedence and courtesies, handshake ceremonies and funerals ceremony.

0601260

Social Marketing

This course expands on the marketing concept, marketing theories, commercial and social marketing, social marketing theories, marketing concepts and values, and social media marketing, social marketing campaigns, the stages of social marketing, obstacles of social marketing, the study of the target audience, evaluation of social marketing efforts, social marketing in the press, social marketing in the field of education, social marketing in the environmental field and social marketing in the field of population.

0601210

Political Geography

This course focuses on the Definition of geopolitics in the social sciences. Discussing the influence of geography on international relations and the formulation of foreign policy. Also, Discussing geopolitical models in relation to conflicts and resource allocation.  Discussing the impact of the communications and internet revolution on the concept of geopolitics.

0601275

Principle of Designing

This course covers the knowledge of educational software multimedia, digital graphic design and the foundation skills necessary for the production of digital image editing and processing. Students learn the history of multimedia production, software that has evolved, and prepare a full product of multimedia.

0601270

Graphic Design

The concept graphic design, meaning of innovation and its relationship to creative thinking, unity, balance, repetition, contrast, emphasis, dramatic and emotional effect in the design are studied. Elements of graphic design, graphic design and print forms, Photoshop programs, in- Design, Adobe Illustrator are practiced.

0603213

Big Data Analysis

This course introduces data and its types to the students, as well as big data, the difference between it and information, methods of processing data, circulation and preservation, also how to use it in media work.

Introduce the data meaning for the students to the meaning of data

• The difference between data and information Methods of data processing, archiving and circulation
• Methods of using data in journalism

  0604205

  Public Relations Writing Skills

This course elaborates the methods of writing for public relations, writing press releases, writing public service announcements, writing memos, writing rhetorical words, preparing print and audio-visual materials for public relations, elements of successful writing for public relations with practical examples and practical exercises.

0604340

  Public Relations Campaigns

The concept of the media campaign, public relations campaigns, planning, goals determination, stages of the implementation of public relations, the study of the target audience, recruiting and selecting the appropriate channels of communication, information products and dissemination, evaluation of the results of public relations campaigns, evaluation of media campaigns research are explained with practical examples and practical exercises.

0604350E

Integrated Marketing Communications

This course focuses on the definition of marketing communication elements of an integrated perspective. The students are provided the ability to search and evaluate marketing and promotional position of the company and use that information in the preparation of strategies and programs for effective communication.

0604215

Organizing a Special Events in Public Relations

Students are taught the concept and the importance of various events organized by the Department of Public Relations in institutions, with an explanation of the most prominent types of those events, planning, implementation, monitoring and evaluation of events’ effectiveness. It helps the students recognize all kinds of conferences, celebrations and festivals, as well as how local and international exhibitions are organized, regulated and managed with assessment of different patterns of personalities participating in the meetings, as well as discrimination in the numbers between seminars, lectures, and hearings.

0604430

Public Relations Management

The concept of classic modern managerial schools, the theoretical foundations of managing public relations, planning in public relations, the stages of the administrative process in public relations, organizational structure of public relations in the organization, management activities, events, management of relations with the media, strategic planning, human resources management , financial and technical resources management, performance assessment indicators, initiatives and programs are explained with applicable models and cases for study and training.

0604335E

Public Relations via Internet

This course focuses on the importance of using the Internet in the field of public relations. The Internet has caused a revolution in communication by giving a voice to those that previously could not have been heard. This has opened a whole new world of opportunities for both businesses and individuals that were unimagined in the era of the traditional media. This course also clarifies that Internet has a major influence on people’s opinion and the decisions they make, and the uses of Public Relations for the Internet in its internal and external communications and social networking.

0604440

Media Material Production in Public Relation

This course explains the government needs and private organizations, the production of printed materials for public relations, production of audio-visual materials, the production of presentations, production and building of web sites and social networks, artistic and intellectual requirements for the production of media resources, conditions for successful informational materials to build the image of the organization among the public and evaluation of information materials. All the concepts are explained through empirical models and practical exercises.

0604441

Public and Digital Diplomacy

The course introduces the concept of public diplomacy, its importance and functions in developing international relations as well as their types, and its role in enhancing various skills in negotiations and developing capabilities in critical thinking and discusses popular diplomacy in different models of Gulf countries and the role of communication technology in bringing about changes in the course of different diplomatic relations.

0604448

Internship

Students spend an entire semester by 120 hours in the field training in public relations departments for direct interaction with the work and gain media, administrative, institutional and community-based skills and build functional relationships with the public relations industry environment.

0604450

Graduation Project

The student prepares a practical application project under the supervision of a professor of the course in Journalism specialization. The project is then submitted to a specialized committee at the end of the semester for formal approval.