Bachelor of Mass Communication with concentration in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the UAE.
The university offers a four-year program in Bachelor of Mass Communication with concentration in Public Relations. The main language of instructing courses will be Arabic language. The program is designed to prepare graduates who are able to deal with the target audience in various institutions of the UAE. The program also aims to supply the graduate with various mass communication skills and arts, and the duration of the study is 126 credit hours (Four years, with 8 semesters).