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AFU degree in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the Emirate of Dubai.
The university offers a four-year program in Mass communication - Public Relations. The main language of instructing courses will be Arabic language. The program is designed to build graduates who are capable to be recruited in public relations related jobs in Dubai which are highly demanded in the Emirate. It also provides computer skills that are essential to introduce students to the technological revolution that continually produces fresh information, and help them monitor such breakthroughs on the internet and universities worldwide. The degree is awarded upon successful completion of the public relations courses comprising of 126 credit hours, normally completed in four academic years (8 semesters).