Program Goals

  1. Demonstrate knowledge of methods to produce media content in public relations.
  2. Show the ability to plan, organize, and manage multiple events and activities for public relations.
  3. Employ internal and external communication channels in achieving organizational objectives.

Program Objectives 

  1. Develop high media competence for students.
  2. Develop competence at setting, implementing, and evaluating plans for events and activities.
  3. Interact with planning and organizing communication channels and building relations with media organizations and the public.