- Demonstrate knowledge of methods to produce media content in public relations.
- Show the ability to plan, organize, and manage multiple events and activities for public relations.
- Employ internal and external communication channels in achieving organizational objectives.
- Develop high media competence for students.
- Develop competence at setting, implementing, and evaluating plans for events and activities.
- Interact with planning and organizing communication channels and building relations with media organizations and the public.