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Program Learning Outcomes

Home > Undergraduate > Bachelor of Mass Communication with concentration in Public Relations > Program Learning Outcomes

Knowledge

  • PLO 1 - Show an understanding of communication theories and media templates.
  • PR PLO5 - Apply theoretical and practical concepts of Public Relation.

Skills

  • PLO 2 - Apply critical analysis in communication researches
  • NM PLO 7- Create interactive electronic information from various multimedia sources.
  • JO PLO 5 - Apply advanced information technologies in journalism

Self – Development

  • PLO 3 - Conduct researches pertinent to clear methodologies.
  • PR PLO 6 - Design and organize public relations events and activities according to clear standards.
  • NM PLO 6 - Collect data from multimedia sources.
  • JO PLO 7 - Demonstrate methods in composing and editing news, articles, and reports.

Autonomy & Responsibility

  • PLO 4 - Apply personal communication principles at shows, debates, and work groups.
  • NM PLO 8 - Apply the principles of new media when tackling community issues.
  • PR PLO 7 - Implement an internal and external communication plan for public relation.
  • JO PLO 8 - Apply principles of journalism when tackling community issues in media.

 

 

 

Undergraduate

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Al Falah University - University in Dubai and Uae, University